I take my craft very seriously. And when called to duty I bring with me an abundance of creativity, energy, experience, and a diverse skill set that includes web & graphic design, web content management and digital marketing. My goal is to leverage these assets into results-driven work that will provide value, help build your brand, and achieve your communications goals.
Since leaving Equipatron in September of 2015 to become self-employed, I've been providing my services to numerous clients, including QComp Technologies, GFG, Boschert USA and InfoTouch Corporation. My extensive work history includes:
jan 2011 – sep 2015
Web and graphic designer for this leading online retailer of name brand power equipment. You’ll see some of my work if you go to equipatron.com
sep 1993 – dec 2012
Web & Graphic Designer contractor for primarily B2B and non-profit clients. Designed and developed websites. Designed and produced print / digital ads and collateral; trade show signage.
jul 1987 – mar 1990
Account Executive & Media Planner for Funway Holidays Funjet, the largest vacation tour operator in the U.S. Birdsall Voss is now BVK.
jan 1986 – june 1987
Media Planner & Buyer for Frankenberry Laughlin Constable, which is currently Laughlin Constable and one of Milwaukee’s largest advertising agencies.
WordPress Front-end Development
HTML | CSS
PPC - Google AdWords
Search Engine Marketing
Display and Banner Ads
Brochures & Product Spec Sheets
Trade Show Signage
Table-top Product Photography
Video Editing/Script Writing
Landing Page Development
Design with results in mind.
Established and directed The Open Gate Open golf outing event fundraiser for 12 years, raising a net total of over $200,000. Also served on Board of Directors for The Open Gate, a transitional living center for homeless men in Milwaukee.
Part of the Equipatron team to help grow the company from start-up to $8.5 million in annual gross sales in just three years. Equipatron was named Inc 500/5000 Fastest Growing Private Companies for two consecutive years.
• Redesigned and repurposed Equipatron website as part of a rebranding effort to reposition the company from perceived power equipment distributor to a best price, customer service focused online retailer.
• Created landing pages based on Google Analytics keyword research.
• Improved UX with redesigned mobile site. Currently in implementation phase.
• Set up, designed and launched email marketing newsletter program.
• Set up and managed in-house photography studio.
• Set up & designed social media sites: facebook, Youtube, Google+
• Maintain web content using Magento Enterprise CMS platform.
Designed and developed WordPress responsive multi-lingual website for GFG-Peabody in response to rapid increase of mobile device users, especially in their international markets. Increased traffic by nearly 15%.
Designed & developed QComp Technologies website. Repurposed content to conform to rebranding goals. Resulted in 20% site traffic.
Developed economic development direct marketing campaign for Historic King Drive Business Improvement District, resulting in attracting a Ponderosa sit-down restaurant franchise to the Historic King Drive BID.